MDM was looking for a way to recruit volunteers more swiftly and manage the administration more efficiently. Fluent processes were needed, in order to allow MDM to concentrate more on its medical core business, and on training new members of its fast -growing workforce.
An external consultant convinced IT about the need for an efficient CRM system and introduced it to B&D.
B&D always looks at the business needs before launching itself into the technology track. The first step was a thorough analysis of MDM’s manner of working, in order to properly absorb the specific needs of the NGO sector in general, and those of MDM in particular.
This approach ensured that Microsoft Dynamics CRM was perfectly tailored to the needs of the HR department, where the
pilot project was implemented.