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De LIJN

Digital Expertise Public Sector

Modern Customer Service and Marketing Golden Copy single customer view app. Enhancement of the global Data Quality.

THE NEED

  • Integrate several data sources
  • Resolve Data Quality issues
  • Improve Customer Service
  • Improve Marketing actions

OUR VALUE PROPOSITION

  • Microsoft Dynamics CRM2011: Account, Contact, Servicing and Marketing
  • Implementation of a Customer Data Hub
  • Integration of CRM2011 with the Customer Data Hub

B & D Involvement

  • Requirement analysis
  • Project management
  • Implemention of Quality Data and Master Management Processes
  • Implementation and customization of Microsoft Dynamics CRM2011
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