Four Clarins brands in 30 countries were struggling with customer, sales and product information scattered over more than a hundred unlinked data silo’s, and a poorly locally organized campaign management.
It needed a 360° customer view across channels, brands and countries as well as a stronger image coherence on a group level, and more control from the corporate level on local marketing
B & D integrated over 100 silos into a powerful Central Customer Data Hub.
It added a secure and personalized interface for customer care & services, with a tailored view per brand and country. Furthermore, it made sure that this qualitative data could be capitalized in near-real-time with an efficient cross-channel campaign management system, with a group level coherence.