The Customer Engagement Challenge...
Business & Decision explores how to improve customer engagement by building and optimizing websites and mobile apps, improving service centre operations, implementing or improving CRM systems, managing marketing campaigns, and providing insights into customer behaviour. Meaningful data and deeper understanding of the customer’s ‘digital journey’ also helps companies identify new clients and markets using digital touch points on how to sell more.
How well do you know your customer? Is your customer about to become your brand ambassador? Is there any churn risk? Where exactly is your customer in the buying journey? What information do you have? What information is missing or not used optimally? If you struggle to answer these questions, Business & Decision can carry out an assessment to dig deep into your company knowledge and map out that information. Once this is put together, it can be used to define or refine your overall digital strategy.
CRM Implementation for Sales, Marketing & Servicing
Out-of-the-box customer relations management systems often miss the point. Once you have selected your CRM system it has to be aligned with your internal process or vice versa. This is a good moment to revise internal processes and prepare for change management. When your CRM has been implemented for some time, it is also good practice to evaluate how it is being used so you can optimize and further fine-tune it in line with real needs and expectations. We have a strong track record implementing CRM technologies for sales and marketing, helping our clients roll out or optimize their CRM systems.
Campaign Management Implementation
As one of the first BeNeLux companies to implement marketing automation platforms Business & Decision has developed a keen strength and proven success in integrating these solutions into its clients marketing ecosystems. These solutions make it possible to connect to your prospects and customers leveraging the available data and provide the critical basis for an automated and industrialized setup.
Personalized Omnichannel Engagement Ecosystem Implementation
By contacting your customers and visitors at the right moment with the right offer via the right channel, your personalized actions will gain a higher return on investment. In addition, as the communication is tailored to individual desires, it generates higher levels of satisfaction and strengthens brand loyalty. Our team of digital experts helps you every step of the way to achieve your strategic goals from the start to the finish.
Virtual Assistants & Chatbot Implementation
Handling queries and frequently asked questions (FAQ) from internal and external customers and users is time-consuming and complex. Companies like to think that a technical fix is enough, but the problem is often about how people interact with these technological changes. Virtual assistants can be a great help when implemented correctly into operational workflows. FAQ chatbots benefiting from artificial intelligence (AI) or neuro-linguistic programming (NLP) are a cost-effective example of how technology can boost operational efficiency by taking away repetitive questions and tasks. We guide clients through the entire implementation process: tools/platform selection, implementation, project management and change management, knowledge management, integration and proper maintenance of their new ‘virtual’ employees.
Website, eCommerce & Mobile Apps Implementation
With today’s digital challenges, it is not enough to have just a digital presence. In this highly competitive and technology-driven era, how do you convert prospects into customers and retain the loyalty of existing customers? B&D has a dedicated team to do just that. We design a new website, a mobile app, or both, which unites your online presence and strengthens your brand through an engaging and dynamic experience supported by tailored content to meet today’s demanding consumers and users. Our team helps you set the tone to bring out your brand’s personality, engage your target audience, and build brand loyalty. We help you achieve the best results defined in your business strategy. Our success is your success.