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Gartner Lists Business & Decision as a “Sample Vendor” in the 2015 Hype Cycle for Application Services for Marketing and Customer Management Consulting


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Paris, July 31st, 2015

Business & Decision, an international Consulting and Systems Integration company, announces to be one of the sample vendors in Gartner's July 2015 Hype Cycle for Application Services in the specific category of Marketing and Customer Management Consulting.

This follows its inclusion, among 15 other vendors, in Gartner's Magic Quadrant for CRM Service Providers, Worldwide in November 2014.

Patrick Bensabat, Chairman and CEO of Business & Decision, comments: "We are particularly proud to substantiate the ability of our international teams to deliver high value services in the large customer management solutions, assisting our clients in the deployment of innovative marketing approaches."



Gartner's Required Disclaimer:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Business & Decision
Business & Decision, an international Consulting and Systems Integration (CSI) company, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Business & Decision operates in 15 countries and employs over 2,500 people in France and worldwide. More information:


Phone : +32 473 744 857

Safa Baghai
Phone : +33 1 56 21 21 20

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